If you have never listened to a podcast, you’re probably living under a rock. Nowadays, you can find shows on just about anything.  Podcasts make your commute to work, workouts, or doing chores around the house a lot more productive and fun. As an entrepreneur, podcasts can be more than a great source of motivation or information. They can become a part of your marketing strategy.

You sit on your computer creating free content, batching posts for social platforms, and hit up every networking event you can.  Yet you may feel like there’s something missing. There’s a way you can get all your knowledge out there more easily, nail your mission statement, connect with like-minded people, and gain credibility.  Let me show you why you should consider being featured on podcasts and even start a podcast yourself!

Content creation made easy

Like many entrepreneurs who run their businesses online, you probably have dreaded creating content for social media.  You’ve probably been worrying you sound repetitive, salesy. or if anyone will actually take the time to read what you have to say. Being on podcasts and launching my own show has made this entire process a lot simpler for me. Much like promoting a blog post, instead of writing a novel on your captions, you can advertise a podcast episode without having to give it all away.

While you’ll still have to create content (of course), you might be surprised at how much you can repurpose from one single episode. And curiosity marketing at its finest, you can hint at one topic on a post and drive your audience to learn more about it by tuning in with no additional cost.  Which brings me to the next reason why podcasting is amazing: it’s free!

Free value

We hear so much about providing free value to create interest, leads, prospects. Well, if you have a lot to say and love talking, podcasting is another way of educating your audience and giving them a taste of what working with you would be like. Every show that has an interview format needs guests.  And starting your own podcast could cost you very little or nothing at all.

If you haven’t pitched yourself to shows yet, I highly recommend you do. It’ll be a great way to practice talking about your mission statement, what you do, and who you help. Besides doing a simple search for shows based on their name and tags, try looking for podcasting and/or entrepreneur groups on Facebook. Ask for whoever’s looking for guests and voilà, next thing you know you’ll be starting conversations and opening doors to different networking opportunities.


Getting on podcasts can connect you with people you would have never come across otherwise.  And it could quite possibly earn you the best of friends! Whether you’re an interviewer or interviewee, it’s like you’re turning a coffee chat into a recording,  And the best part is others can join in later. Not to mention the off-air conversations before and after.  Those have been the greatest moments for building relationships and creating partnerships for me.

As you learn about each other’s businesses and personalities, your creative entrepreneurial mind will start brainstorming collaboration ideas.  That’s honestly where a lot of the magic happens. Businesses thrive on relationships! Creating meaningful connections can generate not only referrals but opportunities that will feed off your niche and expertise.

Credibility & Visibility

How do you establish yourself as an expert and earn credibility? Of course you have to do a good job and build social proof!  But the more you talk about it and the more people hear about it, the more believable you’ll be. Like I mentioned before, podcasting helps you practice your pitch like nothing else because you literally have to say it out loud.  And before that, you have to type it up several times when you offer yourself up as a guest.

The combination of practice and exposure is a fool-proof way to build an engaged and faithful audience that recognizes your consistency and commitment to what you do. And it all starts with choosing to put yourself out there and maybe get a bit uncomfortable by using the spoken word.  And, yes, getting rejected here in there.

Challenging yourself

Of course you don’t have to be on podcasts or start your own to improve your marketing and gain visibility. Then again, you don’t have to be an entrepreneur either. But choosing this route means you’re open to challenging yourself!  And if you hadn’t realized this yet, are you even an entrepreneur? Taking the scary step to speak about what you do is what gives you confidence.  Especially once you start booking interviews with intimidating, successful people. Don’t sell yourself short and get on out there!

If you’re finishing this read itching to go pitch yourself to podcasts or start your own, I’ve done my job. Remember, there’s a world of possibilities outside of social media.  And podcasting is a territory that goes very well with the social platforms.  Yet is a beast on its own. Happy podcasting!

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