“Empower” – It’s a word we hear all the time lately.  People state they EMPOWER female entrepreneurs, EMPOWER small business owners, EMPOWER one another to do better.  But what does that word really mean?

The definition of empower is to give (someone) the authority or power to do something.  It also means to make (someone) stronger and more confident, especially in controlling their life and claiming their rights.  So in the world of business, what does that word really mean?  I think for each of us it can mean something different.  What empowerment means to me is probably different that what it means to you.  Regardless, in today’s digital age, empowerment is important as it tends to give a voice to us all. 

What do you think of when you hear the word empower? When I hear the word empower, I think powerful, taking control, teaching, taking initiative, and decision making.  In business, when I say I want to empower my clients, that means:

  • I want them to feel soooo confident in what they are doing, what they have to offer, and how they can help others that they can’t help but feel powerful.
  • I want them to feel like they can take control and they can make decisions without second guessing themselves.
  • I want them to feel like they have all the resources they need to take their business to the next level.
  • I want them to feel like they have forever have someone they can turn to if they need it.  
  • I want them to feel like they can dominate their industry and “empower” others to do the same.

Empowerment is my definition of success.  Wow… read that again because it’s a big statement.  Empowerment is my definition of success.  When someone feels empowered – in whatever definition or interpretation that is for them, they are unstoppable.  If someone feels empowered, then they will make it through any ups and downs that entrepreneurship throws at them.  When someone feels empowered, their soul is on fire towards their purpose and that fiery soul will lead them to their success.  So now that you know my thoughts on empowerment, you may be wondering how you can demonstrate empowerment in your business.

How You Can Demonstrate Empowerment in Your Business

  • In the way you speak – Be confident. Be Clear.  
  • In the way you present yourself – Stand tall. Make eye contact. Make your presence known in the “room”.
  • In the way you work –  Stay in integrity.  Be honest. Be true to yourself. Be the best version of yourself. 

Even though empowerment means different things to different people, I think the one thing we can all agree on is that it is necessary. Being empowered enables us to chase our dreams, accomplish our goals, and create the life we want. Without it, we would not have a lot of the amazing businesses we have today.  The feeling of empowerment is necessary to entrepreneurship as most days it is the driving force behind why we get up every day and do what we do and can often be the kick in the pants we need when we may be slacking or feeling like we are running in place.  If you don’t empower yourself, entrepreneurs would likely give up before they reach their goal.

But,  what do you do when you can’t find your own empowerment within yourself?

In instances like this, when you can’t find the empowerment within yourself, you need to find someone, a coach, mentor, accountability partner…anyone that will help to empower you and keep you going.  They can help you pull things out of yourself that you didn’t even know existed. It’s a big help to have someone you can turn to when you need help figuring something out and equally important to have someone who is focused on your success and providing outside empowerment when you can’t find it within yourself.

So…tell me…what does empowerment mean to you?  How do you define empowerment? What does empowerment do for you in your entrepreneurial journey?  Where do you turn when you can’t find the empowerment you need within yourself? I want to know!