I think there has been a time in all of our journeys where we have come across an article or quiz with a title somewhere along the lines of “7 Things To Do To Find Your Ideal Client” or “Ways to Help You Discover Your Niche”. Show of hands… who has seen something like this? *insert hand raise here* Yep, I think we have all seen it. But…I think there is more to finding your ideal client then these articles leave you to believe.
In my FB community, we have been talking a lot about gaining new clients, what your struggles are, and WHO your ideal client is. In my weekly email this week, I shared a series of questions designed to help you find out WHO your ideal client actually is. Because it’s so much more in depth than defining your niche. Let me share those questions with you. They are:
- Who is your ideal client? (get really detailed here)
- What do they love to do?
- How do they like to learn?
- What age are they?
- What are THEIR struggles? (not yours)
- What personality type are they?
- Are they introverted/extroverted? Does it not matter?
- Where do they hang out?
- What is the value you provide to them? (not just financial)
- What are the benefits of them working with you?
- What do they value in life?
- What are their passions?
- Is your customer the decision maker or are their other people involved?
- How many years have they been in business?
Now I want to expand on this a little bit more. When starting out in business everybody and their mother are telling you to niche yourself down or find your niche, your client avatar…there are a million ways to say it… Let’s say you have found that niche and you are going to cater to people in the health and wellness industry. Do you think that everybody in that industry are the EXACT SAME PERSON? The answer a resounding NO. So when figuring out who your ideal client is you can’t just say, “Oh people in the health and wellness industry.” You have to dig a little deeper than that.
Think of it as a sub niche to your niche.
Don’t get me wrong there is a little bit of trial and error involved in finding your ideal client. For example, my ideal client has recently changed as a result of working with people who I “thought” were my ideal clientbase when in reality they may not be the best fit. It’s not that I CAN’T work with them, but you want to work with people who will get the most benefit and highest result from working with you and that is not EVERYONE! However, I would have never learned that if I didn’t work with them first. Also, as your business evolves, your niche and your ideal client will evolve and THAT’S OK!!
By working with different types of people while trying to determine my ideal client, I have learned a lot about the types of people that I can and want to work with. It’s so much deeper than just defining your niche. Why is that you might be wondering? Because each and every person has their own personality. EACH AND EVERY PERSON HAS THEIR OWN PERSONALITY! And…as we have learned from growing up, not all personalities types mesh well.
All of those questions I listed above are designed to help you dig deep and really understand WHO your ideal client is. Think really hard about the answers, not necessarily the answer that first comes to mind. The questions are designed to help you think deeper. Once you have the answers to these questions, you can then evaluate if your efforts and where you have been spending your time is where your ideal client is. Remember, you need to think like your client. YOU are the expert so what comes easy to you, doesn’t come easy to them. If it did, they wouldn’t need your services, would they? Really dial in and recognize the personality behind the people you DESIRE to work with.
Soooo, who is your ideal, dreamy client?