Monday Mentions is a weekly roundup of my favorite free (or cheap) apps, softwares and products.

I love learning new things, and I love technology.  I am always on the hunt for something new; the latest and greatest things that can make my life easier.  We all want to work smarter, not harder, right?

Video is all the rage these days!  Everywhere you turn, people are telling you that video is the best marketing on the internet right now. But, what if you aren’t a videographer with insane tech skills to make a cool video? Well, you can relax. There’s an app for that!

Here are my three personal favorite (and free!) video editing apps!

InShot (ios and android)  InShot is easy to use, free, and has a lot of great features available right in the basic version.

Biggest Pro: InShot uses your own videos and allows you to combine them.  Most of the free video apps on the market make you record the video in that app, but InShot allows you to import a video that you made on your phone or computer.  You can even combine several videos into one.  For example, your branded intro and outro videos can easily attach to the beginning and end of your main video, allowing all your material to be branded in a memorable, familiar way.

Overall, InShot is a killer app.  You can use still photos, videos, or a combination of both to make some pretty stunning marketing graphics that you can use on social media, in your email marketing, on your blog posts, etc. And, it’s completely free

Quik (ios, android and desktop).  Quik is created by GoPro, so if you are familiar with that brand, you know that it is centered around action!  This app is designed for you to take your footage from your GoPro camera (both still shots and video) and put them together into really awesome videos. You don’t have to have a GoPro to use this app though!

Biggest Pro:  They have a lot of pre-designed templates, so you don’t have to be an overly creative person to make a really awesome, impactful video.  They have something to fit just about any scenario and it is really easy to use and, well, quick!

Quik conveniently has both a mobile and desktop version of their app. For those of us who don’t always enjoy working from the small screen of a cell phone, this is a huge advantage over the competition.

Ripl (ios, android, desktop)  Ripl creates animated posts from still images.  It combines your still images and brings in different forms of animation and overlays.

Biggest Pro:  Ripl is able to track your social media engagement when you post on your accounts.  When you upload your material to your social media channels, Ripl will alert you when someone engages with that post.  Not that we necessarily need more notifications, but seeing which types of posts get the most engagement helps you to hone in on your audience and continue to create the kinds of posts that engage your followers.

Although this app is free, it imposes a large, obnoxious watermark on all your work.  If you want to use Ripl to create really professional animated images to use for your business, you will want to upgrade to the Pro version.  You can get a free trial of the pro version for 7 days to see if you like it before buying it. The pro version is only $9.99 per month, so still very affordable with a lot of added features.

All in all, I was pretty excited about the options I found for keeping myself up to date with video marketing. I mean, when it’s touted as the best form of internet marketing, you basically have no option but to jump on board. Between InShot, Quik, and Ripl, it seems we can all take advantage; videographer or not.
Tell me, do you have a favorite video app that isn’t one of the above?  If so, comment so I can check it out and learn more about it!